🧭📍 Wayfinding for Buyers: Guiding the Journey So Nobody Gets Lost
The Argument Earlier pieces here covered funnel mechanics and stage-matched retargeting. This guide, expanding on the source post Steering the Journey: The Marketing Funnel’s Guiding Hand, takes a different angle entirely: wayfinding. Think of your marketing less as a machine that pushes people and more as a route through Jackson, Michigan that a stranger must […]
